
First and foremost, it is imperative that the government launch a media campaign to apprise the masses of the need for regular physical activity and proper nutrition. Prevention, we must remember, is by far the best option to curb NCDs. Secondly, the cost of medicines can be substantially reduced by partnering with pharmaceutical companies. Kenya has done just that and has, remarkably, reduced the cost of medicines to patients to just one US dollar a month. Punjab has also undertaken a similar initiative, but the partnership needs to be implemented countrywide. Thirdly, the government must institute legally enforceable salt and sugar restriction measures. Two models to follow in this regard are the national salt reduction programme in China and the sugar tax levied on sweet beverages in Mexico, both of which have been hailed as successful NCD-control initiatives. Furthermore, tobacco taxation is essential to discourage smoking, a major cause of NCDs. And, last but not least, government efforts must continue towards the development of a comprehensive primary healthcare system for the diagnosis and treatment of all diseases, including NCDs.
Published in The Express Tribune, August 20th, 2019.
Like Opinion & Editorial on Facebook, follow @ETOpEd on Twitter to receive all updates on all our daily pieces.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ